OKLEY's VIDEO
What made you decide to start your own line?
I wanted to tie all my work together. When I make an album, I make a number of artworks that go with it, and now I make some clothes that go with it too. So this Okley run was an extension of my Kala album and artwork. The line exists to get the message across—whatever the aesthetic is that I’m trying to communicate. The Kala artwork and sound and clothes are all about being worldly, and representing the idea of the whole world being mashed up into one.
^^Thats Okley!!
You've always had a great sense of personal style—what was it like translating that into the line?
A lot of these ideas came from doing videos like “Boyz” and “Birdflu,” while I was traveling and I tried making clothes when I was out there on the shoot, like the day before. It’s always been one of those things—I wished I had a bunch of clothes ready-made that expressed my ideas. When you’re ahead of things no one knows what you’re talking about at the time so it’s hard to get it made. Then a year later it’s everywhere. It’s like that on tour too—you run out of clothes and it’s better if you have your own.
What pieces did you have in mind as staples for the line before you started designing?
I haven't gotten to a point where I can call it a line yet, but I'm still figuring out what this is. It is directly tied in to the cycles of my albums. I was wearing a lot of my throwback '90s bomber jackets, leggings, bodies [leotards] and hoodies on tour, which is what I ended up making.
How has the fashion creative process been different from making music?
It is different, but it can be even more different! I don’t want to start a line and do what the fashion industry does, like everyone gets stressed up around February and September, then dressed up in March and October and then pressed up to do the next cycle again. I would like to link my collections to something else other than seasons.
check out the rest of the interview @ the FADER.
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